Three Ways Outsourcing Content Writing Boosts Lead Generation

Get more leads by outsourcing your writing needs.
b2b content writing cover photo
B2B marketers are taking proactive steps to boost lead generation and get more people talking about their business via content production.

Their top solution?

Outsourcing content writing.

Because "content is king": 85% of consumers use the internet to find local businesses.

It doesn't take a genius to realize that they find these businesses via a search engine, such as Google. And to show up early on the list of results, your content needs to be SEO-friendly and of top-notch quality.

Building a content marketing machine is therefore a high-priority task for any inbound marketing team. It should enable your business to grow its traffic, convert leads, and generate revenue without bleeding money.

And outsourcing this task of content writing and producing to the right people can help your business attract even more leads and improve its bottom line.

Way 1: Outsource Content Writing to Rank High on Google

It’s impossible to run your business without knowing something about search engine optimization (SEO). But as you may already be aware, there is a big difference between knowing about SEO and actually achieving SEO success.

Part of what makes SEO difficult is that a number of different factors determine search engine result pages (SERPs).

This means that unfortunately, there is no simple formula for ranking #1 on Google.

SEO algorithms are complex and forever changing. In fact, Google utilizes over 200 factors in its algorithm for search engine rankings. Therefore, from the right strategy to effective execution, SEO requires hours of research and knowledge implementation.

Here are a few of the most notable factors that make up an effective SEO strategy:

  • On-page vs. off-page SEO
  • Technical SEO
  • Local SEO
  • Link building
  • Social media

For all these strategies to be effective, they have to be rightfully aligned. How well all of your SEO strategies work together is one of the most important indicators of digital marketing success.

Building content that is optimized for SEO requires concentrated and deliberate time and effort, something that you may not have. Plus, it is also hard to break these responsibilities down between your technical, social media, content, and other SEO teams.

Content writers also produce posts that are engaging.

Being the experts, content creators help you capture your audience's attention through your posts. You become a leading voice in your industry. Your business is then in a much better position to rank high on search engine rankings because people are staying longer on your website.

This is a factor that counts significantly towards SEO. The longer a user is on your website, the lower the bounce rate will be, and the higher you will rank on Google. This results in better lead generation.

A real-world example of how effective SEO can be is that of the product discovery platform, Gadget Flow.

When the business first started, it had little to no competition. But with the rapid growth of the internet, their organic traffic started to decrease which resulted in lower lead generations due to poor Google rankings.

Using SEO tools to their advantage, Gadget Flow got to work and successfully established themselves as thought leaders in their niche. They were able to grow their organic traffic by 198% for articles and 185% for video content within three months’ time through the use of effective SEO.

This is what a specialized, outsourced team can do for you.

Way 2: Produce Frequent Content to be Successful at Lead Generation

When it comes to content marketing, frequency matters. A lot.


The more high-quality SEO-driven content your business has out, the higher the chances are of ranking well through the use of backlinks and internal links in your blog posts.

(Here's a fun exercise: count how many internal links we've got in this article!)

Link building is a savvy SEO technique that Google takes into account as part of its content ranking algorithm.

There are several pros to accomplishing this successfully. A person reading your content is more likely to stay engaged with it for longer if there are useful and relevant links included throughout the article.

An average internet user leaves a web page after less than 20 seconds. Keeping someone’s attention will therefore help your business receive more inbound traffic. It also improves your ranking on Google and gives your brand social proof.

Once you have the visitor’s attention and are receiving engagement from them, there is a higher chance for them to turn into a lead. Not only that, but posting frequently means you have a diverse range of topics covered.

Users will come across your website and find answers to their questions. This will establish you as a trusted source and thought leader in your industry.

Your chances of attracting potential customers from internet searches increases because you’ve made a strong internet presence for your company.

Yet despite its many benefits, 69% of B2B marketers find it a challenge to produce content frequently due to a lack of time.

This comes as no surprise.

Publishing a steady stream of helpful and rock-solid content consistently isn’t the easiest thing in the world. Not only do you have to come up with great blog post ideas, but then you have to actually write and edit the content.

Outsourcing content writing will save you time in doing all that.

A content writing agency will deliver a consistent and steady stream of high-quality articles, giving you time to focus on other aspects of your business while your content marketing is taken care of.

It is no news that good content takes time and comprehensive research to create and not every business has the time to dip its toes in blog writing with that amount of dedication.

For this reason, outsourcing content writing can go a long way in helping you publicize posts frequently without any compromise in quality.

Way 3: Using the Right Platform as Your Real Estate to Boost Lead Generation

When you outsource content writing for B2B lead generation purposes, you are able to consistently roll out blog posts that add value to your customer's experience.

But the success of your lead generation efforts is not only going to depend on posting content. It also depends on the platforms you choose to share that content on. Without brand awareness, there’s simply no lead.

Research from IPA on brand awareness shows that while short-term and direct response activations can produce sales spikes, a consistent focus on building brand awareness yields greater returns in the long run.

Moreover, 75% of potential buyers say that thought leadership helps them determine which business to put on their shortlist.

The two best platforms where you want your content to be seen are Google and LinkedIn. Google serves as the perfect stepping stone to establishing yourself as an authoritative source in your niche whereas LinkedIn will aid in positioning you as a thought leader.

For articles with 1,500 words or longer, you can post the whole piece or a short snippet of it on LinkedIn, linking back to the full piece on your website. This will have the added benefit of building backlinks.

Furthermore, if you are a small or medium-sized B2B startup, you need to form close industry relationships and partnerships with other business owners to increase your company’s brand awareness.

Publishing valuable thought leadership content on professional platforms like LinkedIn would help you build these partnerships and form new connections.

The more connections you have, the more interactions you will get on your posts. This then increases the visibility of your articles tremendously and broadens the number of people who see and engage with your content.

The more you establish yourself as a source of valuable content, the more your business will be perceived as an authority in your niche. Consequently, more trust will follow in addition to a higher number of leads.

Another big reason why you should use LinkedIn for marketing is its potential to bring in more leads through the many built-in marketing tools it has.

A great example is that of ThoughtWorks, a company that embarked on a campaign to generate leads through the creation of thought leadership content.

LinkedIn’s Audience Targeting feature played a primary role in its success. This functionality helps users attract target audiences and analyze search intent so that they can create content around those interests.

Taking that in stride, ThoughtWorks was able to generate 20 times more leads on LinkedIn alone than on any other platform combined!

At FoundCopy, we provide in-depth analysis of the best avenues to showcase your content. For LinkedIn, we also offer ghostwriting for posts to help you build that audience and establish those connections.
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How to Outsource Content Writing

Business owners and managers simply don’t have the bandwidth to create quality content on a constant basis. It is time-consuming and drains resources that would be better used elsewhere.

This is where outsourcing comes in. But how to do it?

Knowing how to outsource content writing is a skill in itself as there are so many options out there.

Below, we have broken down the process of hiring the right content writing agency to make your marketing efforts painless and manageable. Here are a few things to look for when hiring a content writing agency:
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Choosing the Right Agency: Benefits of Hiring FoundCopy

Not all content writing firms are created equal.

(And we're going to toot our own horn here, because we believe in our work and what we bring to the table.)

If you don’t have the time, resources, and budget to manage an in-house team of content writers or multiple freelancer writers, consider working with FoundCopy.

Our team of writers is made up of individuals from different areas of expertise. From academic to music blogging to social media posts, our experience spans a wide variety of industries and sectors with a multitude of writers working to position you as the market leader.

Providing you with an easy way to grow through your articles, we offer a complete content marketing service. It with improved SEO and constant high-quality blog and social media posts.

With a team of expert writers and the latest content marketing tools, FoundCopy can help you scale your business. We boost your inbound lead generation by producing high volumes of value-rich content to increase brand awareness and conversion rates.

Plus, there is no chasing down of content with our writers. We get your work done in time with rigorous research techniques applied to each and every piece.

We give you complete control over the amount of work you are comfortable outsourcing every month as you go.

Conclusion

Still not convinced? Here's a staggering statistic for you:

88% of B2B marketers are now hiring someone to manage their content creation.

Content marketing is a tried and tested method for lead generation. And, you can outsource it successfully.

Doing so is taking a big step. There are a ton of moving parts, especially if you are new to the world of content marketing. Make sure you choose the right content marketing firm for your needs.

At FoundCopy, we make it easy for your business to get SEO-friendly content every month.

We handle everything.

All you need to do is hit “Publish”.

Get in touch with us today and we will be happy to discuss the best option for your needs.
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