How a Custom Article Writing Service Increases Lead Generation

More leads thanks to great writers.
custom article writing service cover photo
Generating leads through the use of compelling content is a strategy that many companies still cannot wrap their minds around.

However, using the right information in the right places can actually go a long way in landing you more clients. The key, of course, lies in writing with the customer in mind on industry-related topics that they may find useful and valuable.

On average, websites that publish blog posts regularly generate about 67% more leads than those that don't have a blog. Additionally, email marketing and SEO have been found to be the best forms of inbound marketing for generating B2B leads.

These statistics speak to the efficacy of blogging and content writing in creating more leads and increasing a company’s customer base.

But with almost 200 million websites on the internet that are still active, there is a lot of potential competition out there. So how do you make yourself stand out?
The answer lies in trusting the experts.

And those experts are third-party article writing services.

So, without further ado, let’s jump into why lead generation is critical for business success and how outsourcing SEO copywriting can be used as an efficient tool to create quality leads.

After all, a good custom article writing service is one of those things that holds immense potential in optimizing your content marketing pipeline.

Why Businesses Need Lead Generation

A business exists to make money. To make that money, generating new leads is key.

If you don’t have any leads, you simply won’t have customers – or at least not very many of them. And when you don’t have customers to buy your services, the money is not going to come from anywhere.

A decade ago, an email blast used to be enough to attract customers. But the rapid increase in competition and an abundance of information has made it exponentially challenging for companies to reach and connect with potential customers.

Lead generation is the process that companies use to inspire interest in a service or product that they are selling so that they can develop a sales pipeline.

In doing this, they are able to nurture their target buyer until the potential customer is ready to make a purchase. This is because the company is able to increase brand awareness, create relationships, and eventually close sales deals.

Through content marketing targeted at generating leads, you will be able to build visibility, trust, credibility, and interest from the group of people you are trying to sell to. The best part about lead generation is that not only does it lead you to qualified buyers, but it also helps you learn about them.

What that means is that you might realize that you are getting engagement from businesses and job roles that you have not included in your content marketing campaign. With lead generation, you will be able to see this trend and add those entities into your process.

When done correctly, lead generation through content writing is a tried and tested method of building a steady stream of cash flow in your firm and establishing a steady ROI.

But how do you generate leads from an article?

To understand that, we first need to have a look at what content marketing truly entails and how it can be important in bringing in new leads.

What Is Content Marketing and Why Is It So Important?

Content marketing is the process of attracting your ideal buyer or target audience by creating content that provides value and solves a problem for them, which then drives traffic to your site.

A visitor to your website becomes a lead when they decide to engage with your business either by filling out the online contact form or by directly getting in touch.

Content marketing lead generation strategies involve actions such as:
  • SEO copywriting
  • Writing blog posts
  • Creating informational videos and podcasts
  • Producing social media content on platforms such as LinkedIn, Instagram, Twitter, Facebook, etc.
  • Newsletter content
  • eBooks
  • Whitepapers

Both content marketing and lead generation go hand in hand with one driving the other and vice versa. So much so that 85% of B2B marketers report lead gen to be their most important content marketing goal.

This comes as no surprise.

Content marketing generates 3 times more leads than any other form of traditional marketing method. This is why outsourcing your blogging needs to a custom article writing service can be extremely beneficial for your business.

An example of a B2B content marketing strategy leader is a customer relationship management (CRM) software company. CRM software is built to help businesses manage their databases.

If a CRM software company had to design its online content marketing strategy, it would center it around offering free marketing courses that talk about efficient marketing practices. In the process, the firm would highlight how their software is necessary to improve businesses.

Similarly, if a company that specializes in web design were to form a content marketing strategy, it would do so by producing a blog that addresses industry-relevant questions that people may have.

This is how content and lead generation work together and draw people in to become paying customers of a brand.
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How a Custom Article Writing Service Increases Lead Generation

Every new business should put a heavy focus on generating new leads and building its brand awareness. It does not matter how good your product or services are – without cash flow from lead conversions, it would be almost impossible to keep the business afloat in any competitive industry.

While there is never a perfect answer to what works best for which business, meaningful content marketing that is based on an effective SEO campaign is your best bet.

Actively investing in content marketing is profitable and drives business. With most of your target audience online, good B2B copywriting is critical to increasing your brand's visibility.

But lead generation content needs to be planned out well in advance in order to be effective. In fact, a lack of staff and time are still cited as the biggest roadblocks to successful lead generation for 61% of B2B marketers.
This is where a custom article writing service comes in.

You can outsource your blog writing needs to a third-party firm, having them do the heavy lifting for you while maintaining quality writing standards that qualify for higher search engine rankings.

Let’s dive a little deeper into how an outsourced content writing service can benefit your business.

High Quality and Completely Custom Content

Since the experts in a custom writing company write for a living, they are the most qualified and capable of producing content that your company needs in order to be successful at generating leads.

A custom SEO content creation company will have a dedicated team of professional writers who will work to produce articles that are completely personalized to your target audience and goals.

Even if you are not sure of what you need at the moment, a good content writing service will be able to take the essence of the guidelines you provide them with and create a worthwhile piece from it.

Experience with Powerful Online Content Marketing Tools

Creating great blog posts isn’t just only about the words you write. It is also about the presentation, images, timing, and a plethora of other nuances that can influence readers in a subtle way.

Adding beautiful imagery, embedding links in the right places, scheduling the content ahead of time, and employing various layout tools are just some of the ways that professional writers boost the impact of your lead generation content.

Access to Strong SEO Expertise

The power of SEO copywriting cannot be overstressed. Your content simply won’t be able to reach a wide audience – let alone generate leads – if it is not ranking well on major search engines, especially Google.

If you hire a reliable content writing agency, you can be sure that they are going to be skilled in the art of SEO.

This means that they would be well-versed in applying SEO techniques all the way from choosing the correct keywords to including them in your articles organically to much more.

SEO can be quite complicated. Mastering it and then implementing it on your own can be a challenging task for organizations. Instead, you can rely on experts who have already spent the time learning it and witness your content appear higher in search engine results.

Safe to say, without SEO, your lead generation efforts just won’t translate the way you intend them to.

Knowledge of Appealing to the Right Audience

A custom article writing company will know how to appeal to your target audience and get them to act. Since these companies have writers that have experience in many different industries, you will receive content that is tailored to target your ideal customer.

In other words, a professional writing service knows that the content they produce needs to speak to their reader and inspire them to act.

Avoidance of the Hiring and Firing Cycle

Hiring a content writing service would mean that you won’t have to worry about hiring and firing in-house – both of which can be quite expensive.

All you'll have to do is provide content guidelines, request content, and wait for the work to be done. The writing company will take care of finding the right SEO copywriting experts and ensure top-quality work.

Consistent and Frequent Article Writing

For an online blog to generate leads for you, it must be updated regularly.

Far too many companies have a so-called “blog.” But what separates a mere blog from a well-defined content marketing strategy is the consistency with which the posts are published.

The most successful content marketing schemes are those that post content regularly. This factor is important for both your existing clients and the ones you want to include in your funnel.

For businesses, the easiest way to achieve consistency is by outsourcing article writing.

Whether you need articles on a weekly or monthly basis, a blog writing service will have enough room to accommodate your needs through the use of their talented writers.

In-Depth Research Techniques

Before a reader decides to buy from you instead of one of your competitors, they are going to want to build trust with you. They would need to know that you are the best at what you do and offer.

So, how can you convince them?

By publishing blog posts on industry-relevant topics that showcase your expertise. One way that outsourced custom article writing services establish you as a thought leader is by conducting in-depth research for every article they write.

They essentially make sure that all the facts are, indeed, facts.

Quick and Credible Content Creation

Possibly one of the biggest advantages of hiring a third-party SEO copywriting service is that your business is going to save time while also getting their hands on quality blog posts.

Professional copywriters produce content every single day on a rapid basis. Therefore, you would enjoy the benefit of better turnaround times with no sacrifice in quality when you hire a custom article writing service.
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Lead generation has existed for a long time. But the methods we use to implement it have changed.

While before you simply had to find a customer early on in their sales journey and send your sales team their way, now, the buyer is self-directed and inundated with information.

It is imperative to find ways to cut through the static in order to reach potential customers through the information you are providing. The best way to do that is by hiring a custom article writing service.

The process of getting people interested in your business begins from the moment they visit your online website. You want to optimize your online presence and get your ideal persona engaged as soon as they find you.

If you want to get that first step correct by getting your audience hooked through your online content, you can start by contacting us at FoundCopy today.

We can help you get started on creating blog content that is optimized for search engines that actually attract your target audience and generates qualified leads for your business!
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