According to Content Grip, 50% of brands rely on outsourcing
. This external resource easily dominates content landscapes, with a reported 41% of the American workforce
opting for freelance work in the year 2020, up 13% since 2013.
Seems too good to be true? In many cases, it is.
Freelancing may seem very convenient for prospective startups but in the early stages of growth, quality should be prioritized.
Popular platforms including UpWork and Fiverr have become common choices as they make the outsourcing process more convenient for both parties. However, the quality of the content produced by freelancers on such sites has been shown to be inconsistent and companies are taking a risk when they opt for these easier, less expensive solutions.
As the digital marketing landscape evolves, companies must separate themselves from a sea of competition and information overload. They can do this by providing quality content that’s valuable to their audience.
When thinking about business solutions that can improve a startup's marketing operation, creative writing agencies are still not the first choice founders consider.
This is a mistake.
Businesses looking to increase their engagement must explore quality alternatives.
And creative writing agencies are severely underutilized.FoundCopy
and similar companies provide an alternative to generic outsourcing solutions. Our creative writing agency not only fully prioritizes quality articles but also handles the technical concerns for marketing needs.
For companies to attract their key audiences, reach new audiences, and upkeep brand professionalism they must implement SEO-optimized
material. This search engine optimization process ensures that keywords are properly used, active analysis of potential competition and ranking is assessed, and requires a detailed understanding of what step in the marketing funnel your material should address
Keywords allow marketers to provide in-demand information that might be related to their real-time product scope. According to HubSpot, 71% of marketers say using strategic keywords
was their number one strategy for SEO. Optimizing content is essential to gain visibility and rank higher on search engines.
Along with keywords, the active analysis of competition in a marketing landscape is also vital for a company’s growth. Businesses have to understand what their competition is talking about and how they can utilize these insights themselves.
Marketers use a process called SERP analysis
to explore search engine results pages to analyze them and understand how content can be better optimized. Most freelance writers that provide outsourced content likely don't have the marketing expertise to provide an analytical approach to content curation, but creative writing agencies do.
Conducting SERP also helps businesses gain a foundational understanding of what their content should and should not consist of while keeping up-to-date with trends.
Marketing funnels have been a supportive framework for professionals seeking to generate leads with their content strategy, but those without access to such strategies may have missed out on opportunities. Sourcing a creative writing agency would solve this problem as well as the many others involved in the content creation process.
The marketing funnel addresses three primary stages
in a sales process, each of which details how potential customers’ needs should be supported. B2B writing agencies can assess these needs and provide content for each stage in the marketing funnel, from generating leads to closing sales.
Various types of content can address each stage in the funnel as well, checking off content diversification for business owners seeking to amplify and scale their business.
Most freelance writers fail to include these practices in their content
strategy, preventing amplification and the scaling of the business. The loss of value by not including these technical processes can also render a company unprofessional. If businesses fail to provide high-quality content for their customers during the funnel process they can jeopardize the sales process.
While the inclusion of healthy SEO practices is practically mandatory to be considered competitive in today's content landscape, it is also essential that if companies choose to outsource their content needs they do not sacrifice quality.
Creative writing agencies such as FoundCopy can craft highly specialized content that precisely executes content delivery.
Our services include guest blog writers
who can offer a unique take on your business content without disrupting key concepts your company needs to be profitable. Companies that select creative writing agencies to handle their marketing needs can expect technical quality, diverse amplifiable content, and a specialized perspective.