Top 3 Strategies to Optimize Blog Posts for SEO

Take your blog posts to the next level.
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Have you asked yourself how many people are clicking and reading the blogs on your website?

Online you can find tools that provide you with insightful numbers about your website, including the visitor’s behavior on your page.

Using these tools is very helpful, but they’re missing a key metric: they won’t show how you to improve your SEO (Search Engine Optimization). Instead, they just reflect your current page’s performance.

Working with this information to track, measure, and compare should be the base of your SEO strategy.

SEO itself is a vast field and it can be confusing to get behind all the patterns and filters that are set up by search engines such as Google, Yahoo, Bing, and more.

When done correctly, SEO will boost the conversion rate of your blogs. Read on to find out how.

What Is SEO And Why You Should Optimize Blog Posts for SEO

Optimizing blog posts for SEO is the practice of trying to improve the position of your website within the non-paid search engine result pages (SERPS). A good SEO strategy will increase your website's traffic and lead to a better lead conversion rate.

This is how it works:

Bots, also known as spiders, are used by search engines to crawl pages, going from site to site, collecting information about those pages, and indexing them.

Think of the index as a massive library where a librarian can retrieve a book, or a web page, to assist you in finding exactly what you're looking for at the time.

After this, algorithms analyze every page in the index, taking hundreds of ranking factors or indicators into account. They do this to determine the order in which pages should show up in search results for a search term.

The goal should be to get the highest position because most people won’t click on the next result page. The most attention or traffic is always on the first result page.

And it is here where you are guaranteed to get more, high-quality leads.

Sounds logical, right?

Now you know that a good SEO strategy is going to increase your website’s traffic.

But what do your blogs have to do with this?

Having a blog section on your website can make a massive change to be successful with SEO.

Blogs should contain the keywords that describe your products, services, or your organization.

In other words, what people type in the search bar are keywords. If these keywords show up in your writing, the search engine sees a connection. It then gives your website a higher position within the search results.

Additionally, when you are conducting research for keywords, you may come across an untapped gold mine. A keyword no one has claimed yet for themselves where you can become the expert everyone goes to.

Because besides helping you convert by showing up earlier on the results page, optimizing blog posts for SEO helps you identify spaces where you can become a leading voice. This helps increase your brand awareness and visibility. Slowly, leads with the specific pain points you address will come directly to you as you are the expert on the subject.

Blog posts optimized for SEO are a key way many businesses gain new customers and one that should not be forgotten when planning your marketing strategy.

So how should you do this?
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3 Strategies To Optimize Blog Posts for SEO

We analyzed above how important optimizing your blog posts is. You need a well-set-up SEO strategy that requires expertise and patience.

But how to do this?

The first thing to know is that you will need patience.

The results of SEO-related optimizations on your blogs won’t be visible within one day after you started. Rather, calculate a period of one to three months to see real, tangible results.

But once you start feeling the effect, there's no going back.

Here are some ideas to help you optimize your blog posts for SEO:

Take an SEO Course

You want to use SEO, so a great idea is to take a course.

As with any discipline, you need a solid foundation of basic knowledge.

There are a lot of courses online, free or not, on YouTube or different platforms, where you can gain insight into how SEO works. A good course will teach you what keywords are, how blogs should be structured, how to use SEO tools, and more. Some may even provide you with a certificate at the end.

But remember, SEO takes time to master.

Some basic SEO video courses have thirty or more hours of video material. And even once you're finished, it doesn’t mean you understand it all or that you know how to use your knowledge for your particular situation. You've only covered the basics.

Taking courses to learn more about SEO will take away time from your daily tasks and obligations that you do not have.

And if you want to become a master, it's going to take you months.

Do you have time for that?

Keep in mind that there is a significant difference between understanding SEO processes and implementing those strategies on a website.

Those first few weeks of class? You will only be learning, not applying.

And what you learn might not help you directly.

Just because you finished a course about SEO, it doesn’t mean you have the experience to get the job done properly for your situation.

High-quality results will be hard to achieve: you will be seeing very few results at first. And you might not have time to wait for them to get better.

So before you sign up for an SEO course, you have to know if you have the time and energy to devote to it for what you need to accomplish.

Self-Teach

At the end of the day, all education is self-education.

If you want to learn SEO for your needs, you'll have to do it yourself. And be ready to make lots of mistakes on the way.

As you can imagine, this is the most time-consuming strategy.

Learning the specific SEO tips and tricks won't be enough on its own to improve the traffic and conversion rate of your website. There is so much more to know about SEO for your blogs to perform well.

This is why, with a self-teaching strategy, you have to block at least the next six months from the point you start with it.

Why so long?

Firstly, SEO can be very complex for someone who still is a greenhorn. Getting familiar with it takes weeks to months, especially if you don't have someone to guide you and you are unfamiliar with the space.

Secondly, learning is only part one. Once you have the knowledge, you need to start by implementing it on your blogs and website. But you won't see the effect right away: it can take you months until you have valuable results.

Getting high-quality results is hard, especially for early beginners who follow the principle of trial and error.

And those results might demonstrate that you need to tweak or adjust part of your strategy. You'll have to then wait again to see if changing things has an impact. At this point, you'll be working for half a year or more to evaluate if your work is successful or not.

Making mistakes is normal, but learning and practicing SEO to optimize your blogs will take time. Time you may not have if you need to generate and convert leads.

To self-teach, you have to be actively interested in SEO. Then mistakes and frustration won’t stop you from learning about it and result in well-performing blogs.

But if you need to move the needle on lead generation, fast, our next suggestion might be your best bet.

Hiring Experts

The third and most efficient strategy to optimize your blogs for SEO is hiring an expert who provides you with their knowledge and expertise.

They provide three key solutions for your SEO business needs.

More productivity
SEO work can become repetitive and monotonous.

Long hours are spent combing through pieces of content and running through huge lists of phrases, researching what keywords prospects are likely to use, then investigating their search volume and performance, and creating comparison tables of top-ranking keywords. The same work, continuously.

One consequence of this can be less productivity because of the monotonous and never-ending SEO work.

SEO experts take all of this on, which lets you focus on the actual tasks that are crucial for your business and product. And they enjoy doing it - after all, it is their bread and butter.

More time for your business
Self-teaching or learning with courses is time-consuming. Especially because at the beginning your strategy is not going to perform well enough compared to SEO experts who know how to start.

With an expert on board, you avoid making mistakes on your own in the optimizing process of your blogs.

This saves TIME!

SEO experts can make a huge difference in optimizing your blog posts to also increase lead generation. Once your blogs follow SEO best practices, you’ll see a strong increase in your website’s traffic and conversion rate.

And a high conversion rate is one of the main reasons why you want to have an educating and trust-building blog on your website.

Start on the right foot
You should always consider starting off by consulting an expert.

Simply talking through your problem to find out what is the right path for your blogging strategy is worth speaking to those with expertise on the matter if you want to improve your blogs.

For instance, here at FoundCopy we are specialized in optimizing your blogs for SEO. We house expert writers who know SEO to the finest detail and deliver high-quality results.

We are always happy to start a conversation with anyone interested in optimizing their blog posts for SEO.
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Conclusion

Getting familiar with SEO is a long but important step in boosting your website's revenue. Optimizing your blog posts for SEO plays a major role in getting a high rank in the search results.

And how best to optimize your blog posts?

It depends on how much time and money you have to invest in SEO.

But always remember that when done correctly, outsourcing blog writing will lead to more people reading your blogs and converting to paying customers a lot quicker.

The benefits are worth it.

Contact us for a great blog post strategy, and we'll be in touch.

Post by Mattes Wöstemeier, SalesPipe.

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