If you are a small to mid-sized business, hiring a third-party content creation agency sits atop and provides better benefits than the other two options of creating content: using an in-house team or hiring a freelancer.
Because an agency will provide its own team of content creators, you will have more resources at your disposal compared to a freelance creator. Content creation companies have a skilled workforce that possesses a number of different skills. Depending on their particular area of expertise, these agencies can have content writers, videographers, video editors, and much more. It will also cost you a lot less than an in-house team.
Having more resources to work with will result in a higher yield which could possibly open up more avenues for your business.
Another reason why B2B content creation companies are in such high demand is that creating targeted content can be draining and time-intensive. Outsourcing this aspect of your content marketing can very often be the right thing for your brand as the content agency handles a lot of the time-consuming responsibilities for you, helping you focus on other important areas of your business.
With that said, let’s zoom out a bit and look at the broad benefits that content agencies can have on your business’s ROI. Lead Generation
Having a thriving customer base is what determines a business’s success. Needless to say, your sales team will need a well-supported pipeline of leads to sell to.
According to research, B2B companies that are consistent with their blog posts generate 67% more leads per month
compared to those who don’t blog regularly.
Content marketers can help your business catch eyes and capture interest by being instrumental in driving demand through their content by using search engine optimization (SEO) and other blogging strategies in the work they produce for you. Increased Brand Awareness
The point of content creation is that not everything has to be a hard sell to the client. Branded content that has little to do with the services you provide can still go a long way in conveying your business's identity, values, and mission, and ultimately, building its reputation with the audience.
By creating content that showcases your company’s culture or mission in a better way, content marketing agencies are able to pivot your brand in the right direction and help expand it. Strong On-Page SEO Strategy
Content marketing agencies are digitally native. If SEO
and social media marketing are not your in-house teams’ strong points, an outsourced content generation agency can help make up for the talent deficit.
One of the primary goals of a content creation agency is to optimize your posts for SEO so that they show up at the top of the Google search results. They help select keywords to rank for, optimize your website, and plan a pay-per-click advertising campaign for you.
With 68% of online experiences beginning with a search engine
, it’s safe to assume that a well-placed SEO strategy boosts your business’s lead generation by increasing your brand’s visibility.Streamlined Content Workflow
Creating well-researched SEO content makes the first half of an effective content marketing strategy.
The second half is promoting that content to drive consistent and quality organic traffic.
B2B content creation companies have established processes and the right software tools for not only the creation of content but also for its promotion. Once you hire them, you gain their expertise in having clear marketing procedures that follow strict deadlines in getting the right content to your potential customers.
Moreover, they have networks and relationships with industry-relevant individuals, influencers, journalists, and content creators that help secure valuable media coverage for your company.
A content house can promote your content in a variety of different ways, such as reaching out to top-ranking websites for target keywords in order to secure backlinks and mentions or coordinating guest blogging campaigns by using their network of content creators. Middle Funnel Content
The middle of the funnel is where your business bridges the gap between the top of the funnel (awareness) and the bottom (decision). While top funnel content speaks generally to the broader audience, your middle funnel content speaks to those who are closer to buying your service.
Having middle funnel content turns visitors to your blog into potential customers by engaging them and encouraging them to book a meeting with your sales team. This is supported by the fact that 59% of B2B marketers
regard blog posts as the most valuable channels to land customers.
B2B content creation companies produce blog posts that are targeted, educational, and persuasive. This content is aimed at people who are already in your CRM system typically through the use of market automation tools.